Preparing to enter or scale the Eurozone Market can be an unnerving process for any company. Knowing which European market holds the most potential is the main ambition of any company who wants to be commercially successful in this region. However today, more than ever before, companies must diversify, not only to survive, but prosper in the future.

The Eurozone market has a population of over 340 million in 19 European Countries. It also has zero currency risk with no fluctuating exchange rates or conversion costs and along with a stable and strong economy that’s to grow a further 1.3% in 2019, it’s an attractive opportunity for Irish Exporters.

There are several invaluable supports available to Enterprise Ireland clients and one of these supports when preparing to export to the Eurozone is accessing The Market Research Centre. What the Market Research Centre offers is access to world class authoritative databases which can help companies identify growth opportunities in new markets and sectors, which can drive their ambition for Eurozone export success.

Market validation can be confirmed through market research which helps getting answers to “who are my target customers and what exactly do they want” and “who are my competition, what do they offer?”. Assessing the latest consumer trends and forecasts, pulling together a list of companies in a region that are sales prospects, analyzing a PESTLE report on an EU country are just some of ways that a company can prioritize a market in the Eurozone.

The reports which can be found in the Market Research Centre offer access to business intelligence in the form of the country, company, market and sector information needed to explore opportunities and compete in the Eurozone. Enterprise Ireland clients have access to premium databases like Frost and Sullivan, Gartner, Marketline, Mintel, Euromonitor to name a few of the subscriptions that are available. These reports are not freely accessible on the World Wide Web, and can also cost thousands, therefore Enterprise Ireland companies can benefit greatly by making an appointment to visit the Market Research Centre as it’s a complimentary support.

Upon initial contact with the Market Research Centre either via email or telephone, companies will also have access to the team of information specialists who can guide a client to the most suitable reports and show you how best to search each database. A wide range of journals, whitepapers, business magazines are available in the centre, plus the latest Market Access Guides, that Enterprise Ireland commission and publish that provide key information on markets that are significant to Irish exporters.

To book a visit with the Market Research Centre in Dublin , or through any of the eight regional hubs contact: market.research@enterprise-ireland.com or telephone +353-1-727 2859

Follow our Twitter Page @EI_MRC to keep up with our latest Blogs on the latest sectors and markets.

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