Enterprise Ireland clients can access the Market Research Centre and view a range of reports analysing the toys and games market. To view the reports listed below or if you have any queries, contact us at market.research@enterprise-ireland.com. The MRC is open Monday to Friday from 9am to 5pm.


The global market for Mobile and Wearable Gaming will grow from $39.0 billion in 2016 to $65.4 billion by 2021 with a compound annual growth rate (CAGR) of 10.9% for the period of 2016-2021.” Mobile & Gaming Technologies: Global Markets, BCC Research


IBISWorld focuses on the US market

  • Video Games
  • Video Game Software Publishing
  • The Retail Market for Toys
  • Toy, Doll and Game Manufacturing
  • Toy and Craft Supplies Wholesaling
  • Online Children’s Toy Sales
  • Hobby and Toy Stores

Frost & Sullivan

  • Global Video Game Systems Market, Forecast to 2023
  • Global Gaming Market Tracker – Mobile and Console Gaming Market Forecaster


  • Report Highlight for Market Trends: Improving Performance and Aesthetics Will Spur Higher Replacement Rates for Virtual Reality PC Gamers


  • Selling More Games at Toy ShopsSouvenirs, Gifts, & Novelties. Jan2018. Vol. 57 Issue 1
  • Puzzles and Games: What’s Selling for Adults at Toy StoresSouvenirs, Gifts, & Novelties. Feb2018. Vol. 57 Issue 2

Marketline has individual country reports available

  • Toys and Games
  • Games Software

Plimsoll focuses on the UK market

  • Outdoor Play Equipment
  • Radio Control Toys and Models
  • Toy Retailers
  • Toys and Games
  • Computer Game Developers
  • Computer Game Retailers


  • Voice of the Industry: Toys & Games
  • How AR/VR Headsets Could Transform the Toys & Games Industry
  • Key Trends from the Toy Fair 2018
  • The Rising Influence of Mobile Gaming on Toys and Games
  • Video Games (Country reports available)
  • Traditional Toys and Games (Country Reports available)
  • Toys and Games (Country Reports available)
  • Key Video Game Trends for 2017


Important Note: All databases are subject to copyright. The use of cameras and USBs is strictly prohibited.