Enterprise Ireland clients can access the Market Research Centre and view a range of reports analysing the toys and games market. To view the reports listed below or if you have any queries, contact us at market.research@enterprise-ireland.com. The MRC is open Monday to Friday from 9am to 5pm.


The global market for Mobile and Wearable Gaming will grow from $39.0 billion in 2016 to $65.4 billion by 2021 with a compound annual growth rate (CAGR) of 10.9% for the period of 2016-2021.” Mobile & Gaming Technologies: Global Markets, BCC Research


IBISWorld focuses on the US market

  • Video Games
  • Video Game Software Publishing
  • The Retail Market for Toys
  • Toy, Doll and Game Manufacturing
  • Toy and Craft Supplies Wholesaling
  • Online Children’s Toy Sales
  • Hobby and Toy Stores

Frost & Sullivan

  • Global Video Game Systems Market, Forecast to 2023
  • Global Gaming Market Tracker – Mobile and Console Gaming Market Forecaster


  • Report Highlight for Market Trends: Improving Performance and Aesthetics Will Spur Higher Replacement Rates for Virtual Reality PC Gamers


  • Selling More Games at Toy ShopsSouvenirs, Gifts, & Novelties. Jan2018. Vol. 57 Issue 1
  • Puzzles and Games: What’s Selling for Adults at Toy StoresSouvenirs, Gifts, & Novelties. Feb2018. Vol. 57 Issue 2

Marketline has individual country reports available

  • Toys and Games
  • Games Software

Plimsoll focuses on the UK market

  • Outdoor Play Equipment
  • Radio Control Toys and Models
  • Toy Retailers
  • Toys and Games
  • Computer Game Developers
  • Computer Game Retailers


  • Voice of the Industry: Toys & Games
  • How AR/VR Headsets Could Transform the Toys & Games Industry
  • Key Trends from the Toy Fair 2018
  • The Rising Influence of Mobile Gaming on Toys and Games
  • Video Games (Country reports available)
  • Traditional Toys and Games (Country Reports available)
  • Toys and Games (Country Reports available)
  • Key Video Game Trends for 2017


Important Note: All databases are subject to copyright. The use of cameras and USBs is strictly prohibited.

This website uses cookies to improve our website, provide more personalised services to you and analyse our traffic. To find out more information about our use of cookies please read our Cookie Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.